Before I built brands, I chased impossible things.
Long before boardrooms and brand strategy, I was fascinated by what separated the unforgettable from everyone else.
I played international hockey as a goalie with my eyes on the 1992 Olympics, competed in MMA pursuing a UFC dream in the '90s, painted walls with street art, flew drones before they were mainstream, and photographed stories that found audiences around the world. Looking back, I wasn't pursuing different careers. I was drawn to the same challenge in different forms: environments where attention had to be earned, pressure was constant, and standing out wasn't optional. Whether it was defending the net, stepping into a cage, or telling stories through a camera, I kept finding myself in places where you couldn't fake it and everything was on the line.
That curiosity became my life's work.
Over the last three decades, I've helped launch businesses, develop consumer products, build hospitality concepts, expand global licensing programs, and create brands across entertainment, retail, and media. I've worked for companies like Warner Bros., Peanuts and Blockbuster, worked alongside world-class entrepreneurs, artists, and athletes, and watched firsthand why some brands become unforgettable while others quietly disappear.
No matter the industry, the same lesson kept revealing itself.
People don't always remember the best product. They always remember a good story, if you tell it right, it's the kind they can't stop telling.
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Since 2002, I've helped transform Coyote Ugly from a cult New York bar into one of the world's most recognizable hospitality brands. Along the way I've opened businesses across multiple countries, developed consumer products, negotiated licensing and franchise opportunities, built strategic partnerships with brands like Red Bull, Harley-Davidson, Coca-Cola, Guess, Corona, and Bacardi, and helped expand an entertainment brand that grew far beyond four walls.
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But Coyote Ugly was only one chapter.
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Over the past three decades I've launched startups, opened more than fifty businesses, worked with Warner Bros. and Blockbuster, helped develop reality television, music projects, consumer brands, and live experiences, researched markets in more than 300 cities across 28 countries, and watched firsthand why some ideas become part of culture while others quietly disappear.
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Some of those projects became enormous successes.
Some became spectacular failures.
I've learned just as much from both.
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What they all had in common was this: attention was never an accident. The brands that won weren't always the ones with the biggest budgets or the best products.
They were the ones that gave people a story worth sharing.
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That's why I wrote Make 'Em Look.
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Today I work with founders, executives, creators, and growing brands to uncover what makes them remarkable, sharpen their positioning, and build businesses people don't just buy from, they talk about to everybody.
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I'm a husband, a father, an athlete, an artist, and someone who's spent a lifetime fascinated by one question...Why do some people, brands, and ideas become unforgettable while others disappear into the noise? How do you stand out?
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My background:
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Opened 50+ locations across several brands.
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Market Research in 28 countries.
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Researched 100+ cities nightlife districts.
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Helped generate more than $1 billion in brand sales.
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Worked across hospitality, entertainment, licensing, franchising, consumer products, media, and retail.
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Innovators of the Year Award 2005 Nightclub & Bar Magazine
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Interviewed by Forbes, Inc., New York Times, New York Post, Penthouse, Food & Beverage Magazine
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Published Author Franchise Magazine.
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