The Workshop
2 full days (8 hours each) of high-energy, hands-on brand building.
A mix of storytelling frameworks, creative exercises, and real-world case studies pulled straight from the strategies that turned a single dive bar into a billion-dollar global brand.
A collaborative, fun environment where you’ll workshop your own brand story in real time.
Day 1:
Build the Foundation
Discover the 12 Principles of a Brand Story People Can’t Stop Talking About.
Identify the “spotlight moment” that makes your brand newsworthy.
Learn why traditional PR and branding approaches fail and what to do instead.
Craft the first draft of your compelling, media-ready brand story.
Day 2:
Turn Story Into Strategy
Transform your brand story into marketing fuel across platforms.
Explore timing, narrative hooks, and campaign design that win attention.
Workshop your headlines, hooks, and brand positioning until they’re bulletproof.
Leave with a complete, actionable roadmap you can implement immediately.
Why Attend? You’ll walk away with:
A brand story that demands attention.
A playbook for turning that attention into growth.
The confidence (and tools) to Make ’Em Look.
What to Expect
2-Day Brand Story Workshop
Why It Works for Executives, Influencers, and Marketers
Executives need clarity and alignment: the workshop helps them distill their company’s messy narrative into one clear, compelling spotlight story. Influencers need audience magnetism: the exercises show them how to turn personal experience into unforgettable hooks. Marketing execs need campaigns that cut through the noise: the frameworks give them repeatable tools to engineer attention.
2-Day Brand Story Workshop
Make ’Em Look
The book Make ’Em Look lays out a blueprint for creating brand stories that attract unstoppable attention. But books are absorbed passively. The workshop was designed to make those same principles active, hands-on, and fun, so participants could build their own stories in real time.
2-Day Brand Story Workshop
Make ’Em Look
The book Make ’Em Look lays out a blueprint for creating brand stories that attract unstoppable attention. But books are absorbed passively. The workshop was designed to make those same principles active, hands-on, and fun, so participants could build their own stories in real time.
Turn Your Brand Into Something the World Can’t Ignore
Most brands don’t fail because of their product. They fail because no one is paying attention. This immersive 2-day workshop, built on the blueprint from Make ’Em Look, shows you how to transform your business into a story the media, your customers, and the market can’t look away from.
This isn’t “another seminar.” It’s the book Make ’Em Look brought to life—designed to feel more like a creative festival of ideas than a lecture, but with the clarity and outcomes busy leaders need.
What to Expect
Why Attend? You’ll walk away with:
A brand story that demands attention.
A playbook for turning that attention into growth.
The confidence (and tools) to Make ’Em Look.
The Workshop
2 full days (8 hours each) of high-energy, hands-on brand building. A mix of storytelling frameworks, creative exercises, and real-world case studies pulled straight from the strategies that turned a single dive bar into a billion-dollar global brand. A collaborative, fun environment where you’ll workshop your own brand story in real time.
Day 1:
Build the Foundation
Discover the 12 Principles of a Brand Story People Can’t Stop Talking About. Identify the “spotlight moment” that makes your brand newsworthy. Learn why traditional PR and branding approaches fail and what to do instead. Craft the first draft of your compelling, media-ready brand story.
Day 2:
Turn Story Into Strategy
Transform your brand story into marketing fuel across platforms. Explore timing, narrative hooks, and campaign design that win attention. Workshop your headlines, hooks, and brand positioning until they’re bulletproof. Leave with a complete, actionable roadmap you can implement immediately.
The Principles → The Foundation
The book’s 9 principles are the backbone; we extend the principles to 12 for this custom workshop so it can apply to all types of businesses, from brick-and-mortar to SAAS. In the workshop, each principle becomes an interactive module: short teaching bursts, followed by creative exercises and discussion.
The Case Studies → The Games
Instead of just reading about Hollywood, MTV, or global press coverage, participants break into teams to reverse-engineer what made those stories irresistible, then apply the same thinking to their own brands.
The Stories → The Energy
The wild, unfiltered stories in the book (the kind that got the podcast kicked off YouTube) become icebreakers and thought experiments in the room, keeping it fun, raw, and relatable while driving home the lessons.
The Playbook → The Toolkit
Each attendee walks away with a customized brand story framework, not just theory. It’s part writing lab, part strategy session, part entertainment.
The Experience