Make 'Em Look

How to Build a Brand the World Can’t Ignore 

Most business books give you tidy case studies and polite takeaways.

This isn’t one of those books. Make ’Em Look is part playbook, part war story — a raw, unfiltered look at how to turn your brand into something people can’t stop talking about. 

Author Leejon Killingsworth, Coyote Ugly's veteran Chief Marketing Officer, spent two decades transforming a single dive bar into a billion-dollar global brand. Along the way came headlines in The New York Times, GQ, and every major outlet… a $120M Hollywood movie… and a record-breaking MTV reality show with 51 million viewers. 

Inside this book you’ll discover:

• The 9 principles behind every unforgettable brand story.
• Why PR hacks and traditional marketing don’t work (and what does). How to engineer attention instead of chasing/paying for it.
• The insane behind-the-scenes stories from scaling globally—from Japan's nightclubs to boardrooms of the biggest brands— that show you what it really takes to make it in todays market place.

 Equal parts blueprint and backstage pass, Make ’Em Look will help founders, marketers, and leaders stop hoping for attention and start commanding it.